Websites and practical systems for growing HVAC & home-service businesses.
Start with a $1,500 website + lead flow. Build toward a full Housecall Pro rollout when your operation needs it.
Built by Dustin Murdock. Work directly with me.
The crew got bigger. The calls kept coming. But the schedule, customer details, and follow-up still run through your head.
This is for owner-led service companies, often in years 3–5 with around 10–50 people. The work is there. The way you keep track needs to catch up.
“Who called back?”
“Where’s that job?”
“Did we send the invoice?”
Two starting points. Choose the part of the business that needs attention first.
Level 1 · Website + lead flow
$1,500project fee
Replace the basic brochure site with a clean website and a working path for incoming leads.
Start here if: the website needs work and new inquiries are still scattered.
Discuss your projectLevel 2 · Housecall Pro rollout
About $5,0004–6 weeks
A full Housecall Pro implementation around how your business handles a job, from first inquiry to final invoice.
Start here if: the office, crew, and owner need a shared way to run the work.
Discuss your projectProject work and software costs are separate. Housecall Pro, Twilio, hosting, and other software or usage charges are not included. We confirm the exact scope and total before work starts.
Level 1 can stand on its own. When Housecall Pro is the right next step, we fold in the lead flow where your plan and the supported connections allow it.
Working with Travis to move from a basic GoDaddy-style site to a rebuilt website with an automated lead flow behind it.
Before
A simple web presence before the website rebuild and lead-flow implementation.
Implemented
Rebuilt climacarehvac.com, with Google Sheets, n8n, and Twilio supporting lead capture and messaging.
Next step
The next stage is bringing more of the daily operation together. This implementation is not yet complete.
The point is a system you can follow, with the important steps checked before handoff.
We look at where inquiries arrive, who needs the information, and how jobs move through your business. Then we agree on the scope.
I set up the agreed website, lead flow, or Housecall Pro workflow. We check the handoffs with test data and make any limits clear.
You see where the information goes, what the team uses, and what still needs a person. Any ongoing work is agreed separately.
A few practical questions about the work, the software, and what’s included.
No. The Level 1 website and Google Sheets/n8n/Twilio lead flow can run on their own. Level 2 makes sense when your team needs leads, scheduling, dispatch, and invoicing brought together.
Housecall Pro’s MAX plan includes onboarding and basic data import. This is a separately scoped implementation project around your business’s workflow. We first check what the vendor already provides, then define the setup and handoffs you still need.
This is independent implementation work, not a claim of Housecall Pro certification or partnership.
Connections need to be checked before they’re promised. Housecall Pro API access requires the MAX plan, and its API does not expose every action available inside the app.
We confirm your plan, the information involved, and the supported actions during scoping. If a connection is unsuitable, the Level 1 lead flow can remain separate.
Vendor subscriptions, hosting, and usage charges are separate from the project fee. That can include Housecall Pro and Twilio. Any maintenance or ongoing support needs its own agreed scope.
The Housecall Pro rollout is planned around 4–6 weeks. The website and lead-flow schedule is confirmed after we review your starting point. Scope, access, and any dependencies are agreed before work starts.
Tell me where the business is leaning on you most. We’ll work out which starting point fits.
I build practical websites and systems for service businesses. You work directly with me on the project.
My personal MurdockOps workshop (opens in a new tab) is where I explore, experiment, and tinker. This is the contractor-services side of the work.
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